The one thing that you absolutely should not do in content marketing

In 2017, Audi faced a lot of backlash for including humiliating content in an advertisement featured in China. In the advertisement, while a couple is at the altar ready to take wedding vows, the groom’s mother walks up to the bride and checks her features. The message – “an important decision must be made carefully.”...

How to build the most kickass content distribution strategy ever?

If content is king, content distribution is awareness of King’s being. The more people recognise with your content, the more it matters. Pen is mightier than sword. It’s true. But it won’t save lives if what it creates doesn’t see the light of the day. To all content creators, your job is not done until...