And yet again, she said, “everything is good” …

It was a beautiful summer morning of 1955. Sarojini was born in a small village named Khalisa, in Azamgarh. She was wise since she was little and would conquer the world with her smile. She had a curious mind that wanted to know everything. It was not a practice to send girls to school in... Continue Reading →

How do words and design help you with brand storytelling

Words and design are two inseparable elements of a story. Let me give you an example. The journey of traffic lights - The idea of electric traffic lights originated in 1912. In 1920, William Potts, a policeman from Detroit invented the four-way, three-color signal, leading to the invention of automatic traffic systems. While the design... Continue Reading →

How can you put heart and soul into cold emailing

Cold Emailing – “A cold email is an unsolicited e-mail that is sent to a receiver without prior contact.” – Wikipedia. By any definition of cold emailing, the premise holds that the sender doesn’t have any existing connection with the receiver. Nada. The sender doesn’t know the receiver and the receiver doesn’t know the sender.... Continue Reading →

It gets tougher before it gets better

My grandmother was a very simple and an extremely hard-working person. Back then, women were not allowed to go out of their homes without permission of an elderly male member of the family. There were many conditions attached to this permission, with a lot of why’s and where’s. This system still prevails in a lot... Continue Reading →

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