3 questions that will help you put audience’s needs over sales messages.

This one ad is so ingrained in my neural system that there is no chance I am ever going to forget it. The Axe Perfume Ad where a bunch of girls run towards a guy who wore this perfume. Remember? Take a look- https://www.youtube.com/watch?v=jtH4JBjVlyQ Back in 2009, an Indian man, Vaibhav Bedi sued the same...