3 questions that will help you put audience’s needs over sales messages.

This one ad is so ingrained in my neural system that there is no chance I am ever going to forget it. The Axe Perfume Ad where a bunch of girls run towards a guy who wore this perfume. Remember? Take a look- https://www.youtube.com/watch?v=jtH4JBjVlyQ Back in 2009, an Indian man, Vaibhav Bedi sued the same... Continue Reading →

What is the most effective way to use non-owned channels for content distribution?

Ever seen a lighthouse? It’s a tall tower that is designed to radiate light. They work as a navigational aid, especially to mariners. Why am I telling you about a lighthouse, when the topic is about content and content distribution? Because if content is light, content distribution channels serve the same purpose for content, as... Continue Reading →

How can you put heart and soul into cold emailing

Cold Emailing – “A cold email is an unsolicited e-mail that is sent to a receiver without prior contact.” – Wikipedia. By any definition of cold emailing, the premise holds that the sender doesn’t have any existing connection with the receiver. Nada. The sender doesn’t know the receiver and the receiver doesn’t know the sender.... Continue Reading →

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