This one ad is so ingrained in my neural system that there is no chance I am ever going to forget it. The Axe Perfume Ad where a bunch of girls run towards a guy who wore this perfume. Remember? Take a look- https://www.youtube.com/watch?v=jtH4JBjVlyQ Back in 2009, an Indian man, Vaibhav Bedi sued the same... Continue Reading →
What is the most effective way to use non-owned channels for content distribution?
Ever seen a lighthouse? It’s a tall tower that is designed to radiate light. They work as a navigational aid, especially to mariners. Why am I telling you about a lighthouse, when the topic is about content and content distribution? Because if content is light, content distribution channels serve the same purpose for content, as... Continue Reading →
How do you decide if you need a full-time person for content marketing or not?
It’s been 3 years working in this industry and this question still perplexes me. It’s not the answer so much. As a matter of fact, the answer is pretty straightforward. It’s the existence of this question that needs some diagnosis. Like many puzzles, the key to reach an effective solution to this one is understanding... Continue Reading →
If you don’t have money for SEO, here’s what you can do alternatively
All these years of entrepreneurship have made me learn that the best marketing tactic is ‘honesty’. I have first-hand experience in denying the truth, or just not addressing the elephant: we have money, we just don’t know where to invest it wisely; let us first focus on building product, marketing is step no. 2 and... Continue Reading →
How to create unique and useful content for your brand
Recently, I had an epiphany while creating content for our Instagram page (21dtalkies). We have been doing it for almost a year now. We redefined our strategies myriad of times. We were confused. We wanted to share content that drives engagement, content that people could not miss, content that made them pause and think. Initially,... Continue Reading →
How can you create and publish 10+ different pieces of content every day?
This blog is created keeping the following social media platforms in mind - Facebook, Instagram, LinkedIn, Twitter, Blog, Quora. Are you a rabbit or a tortoise? Do you run fast and stop after a while? Or are you a tortoise who keeps a steady pace and doesn’t stop until the finish line. Tell you what.... Continue Reading →
How can you put heart and soul into cold emailing
Cold Emailing – “A cold email is an unsolicited e-mail that is sent to a receiver without prior contact.” – Wikipedia. By any definition of cold emailing, the premise holds that the sender doesn’t have any existing connection with the receiver. Nada. The sender doesn’t know the receiver and the receiver doesn’t know the sender.... Continue Reading →
Why is Instagram the best place to launch your writing start up
I should tell you that Instagram has over 1 billion active users, out of which nearly 63% comprises daily active users. But you already know that. I should tell you that Instagram is one of the fastest growing social media platforms with highest engagement rate amongst its peers. But you probably already know that too!... Continue Reading →
3 things that you think you may need to start a business, but you really don’t
“I want to do something on my own. But I can’t leave this job. The market is not right. My customers are not ready yet. Will anyone pay for what my company has to offer? May be next year then.” Every existing and aspiring entrepreneur goes through this dilemma and many more. You can never... Continue Reading →
3 growth marketing hacks to get your first $100
TBH, I read a lot of other blogs before starting to writing on this topic. I wanted to know what all options are already out there and how I can bring something new to the table. Like with every other Google Search I got a googol of results, but nothing exactly what I was looking... Continue Reading →
Why is post corona the best time for D2C marketing?
Corona times that we are living in today have changed the once considered eternal way of living. The work from home setting that many were conservative towards, is no longer an option now; the online grocery shopping that many generations were not receptive to, is now the need and order of the day. With this... Continue Reading →