The one thing that you absolutely should not do in content marketing

In 2017, Audi faced a lot of backlash for including humiliating content in an advertisement featured in China. In the advertisement, while a couple is at the altar ready to take wedding vows, the groom’s mother walks up to the bride and checks her features. The message – “an important decision must be made carefully.”...

While running 21D, what till date is your greatest personal failure and your biggest learning from it?

We, Anuradha Ghosh and I, started 21D Solutions about one and a half years ago. Our shared interest in creating something new and useful and our penchant towards entrepreneurship, held us together. In this duration of more than 18 months, we tried myriad of things – from offering training expertise to social media content to...