What is the most effective way to use non-owned channels for content distribution?

Ever seen a lighthouse? It’s a tall tower that is designed to radiate light. They work as a navigational aid, especially to mariners. Why am I telling you about a lighthouse, when the topic is about content and content distribution? Because if content is light, content distribution channels serve the same purpose for content, as...

If you don’t have money for SEO, here’s what you can do alternatively

All these years of entrepreneurship have made me learn that the best marketing tactic is ‘honesty’. I have first-hand experience in denying the truth, or just not addressing the elephant: we have money, we just don’t know where to invest it wisely; let us first focus on building product, marketing is step no. 2 and...

How to create unique and useful content for your brand

Recently, I had an epiphany while creating content for our Instagram page (21dtalkies). We have been doing it for almost a year now. We redefined our strategies myriad of times. We were confused. We wanted to share content that drives engagement, content that people could not miss, content that made them pause and think. Initially,...

How to build the most kickass content distribution strategy ever?

If content is king, content distribution is awareness of King’s being. The more people recognise with your content, the more it matters. Pen is mightier than sword. It’s true. But it won’t save lives if what it creates doesn’t see the light of the day. To all content creators, your job is not done until...

As an entrepreneur, what is the first thing I do every day that keeps me grounded

Everyday we (my partner and I) make new plans to expand our business, think of new strategies and services to add to our service lines, discuss new ideas to implement. There are days when we feel extremely proud of ourselves, as if no one ever came up with the ideas that we did. Then there...

3 things that you think you may need to start a business, but you really don’t

“I want to do something on my own. But I can’t leave this job. The market is not right. My customers are not ready yet. Will anyone pay for what my company has to offer? May be next year then.” Every existing and aspiring entrepreneur goes through this dilemma and many more. You can never...

Are you feeling stuck in your business? Try this.

Running a business is like running on a track, only a way longer one. When you start, you are excited and optimistic, every struggle seems like a treat. Then, there is a point when you feel out of breath and you don’t know how to pace it up, because even keeping the balance seems tough....

A book on business wisdom that you must read

“…in search of excellence and in fear of failure, most of us opt to fit in rather than stand out.” Stories move me but they hardly immediately change my perspective. They have to hit me intuitively and should be backed by credible data. If there is one book that has done it magically, it’s ‘Originals’...

How to find the best SEO keywords for your website

Sam enters into a supermarket which consists of every product item that he can imagine. He is specifically looking for a red colored bottle. He asks one of the supermarket representatives, Sara, to help him find that. Sara takes him to the lane where he could find each and every red-colored bottle in different shapes,...

While running 21D, what till date is your greatest personal failure and your biggest learning from it?

We, Anuradha Ghosh and I, started 21D Solutions about one and a half years ago. Our shared interest in creating something new and useful and our penchant towards entrepreneurship, held us together. In this duration of more than 18 months, we tried myriad of things – from offering training expertise to social media content to...

As an entrepreneur is it okay to have a personal brand?

Glossier, informally known as the ‘Millennial Beauty Brand’, established in 2014, was valued at $1.2 billion in 2019, five years into the market. Those who know about Glossier and its products, certain know about Emily Weiss, the founder of the company. Conventionally, when a company is established, investors are the first set of people who...

3 growth marketing hacks to get your first $100

TBH, I read a lot of other blogs before starting to writing on this topic. I wanted to know what all options are already out there and how I can bring something new to the table. Like with every other Google Search I got a googol of results, but nothing exactly what I was looking...

Why is post corona the best time for D2C marketing?

Corona times that we are living in today have changed the once considered eternal way of living. The work from home setting that many were conservative towards, is no longer an option now; the online grocery shopping that many generations were not receptive to, is now the need and order of the day. With this...