How to do “inclusive” content marketing?

Back in 2010, our college had organised an AIDS Awareness Program. The chief guests were a couple diagnosed with AIDS who were running an AIDS awareness centre in the city. I remember they gave a speech on the basics of the syndrome that included the fact that it wasn’t contagious. That it was okay to...

Content Curation is an Art

I can’t think of a better example than The Trevor Noah Show or The Tonight Show starring Jimmy Fallon, for this topic. Or may-be I can, but I really think these shows get to the point real nice. These are talk shows that divide their content strategy into 2 parts – A. They invite celebrities...

How can you create and publish 10+ different pieces of content every day?

This blog is created keeping the following social media platforms in mind - Facebook, Instagram, LinkedIn, Twitter, Blog, Quora. Are you a rabbit or a tortoise? Do you run fast and stop after a while? Or are you a tortoise who keeps a steady pace and doesn’t stop until the finish line. Tell you what....

How to build the most kickass content distribution strategy ever?

If content is king, content distribution is awareness of King’s being. The more people recognise with your content, the more it matters. Pen is mightier than sword. It’s true. But it won’t save lives if what it creates doesn’t see the light of the day. To all content creators, your job is not done until...

Before you publish any content, always ask, what conversation will this start?

In ‘I've never been (Un)happier’, Shaheen Bhatt talks about her personal experience and ongoing struggles with depression and anxiety. The book started a series of conversations on mental illness in many parts of the country. Even though credit to immediate recognition of the book could be given to the author’s elite stature, it’s worth what...

When it comes to content, the only call to action that you should care about.

Let's think like a user. The most common engagement points across media channels are – Like, Comment, Share, Message. Every action point reflects a particular behaviour – Like – A reflex action. Truth be told, from a friend’s anniversary post to a brand’s inspiring quotation, we 'like' everything that catches our attention even a slightly...

How can I create content that is unique and useful?

The sky is black. That’s what science says and that’s public knowledge. But wat color do you see when you look up beyond the stars? Blue? Pink? Green? Black? Orange? Now that’s perspective. Your perspectives and your experiences make your story unique. So, as far as uniqueness of your content goes, analyse the subject or...

Why is Instagram the best place to launch your writing start up

I should tell you that Instagram has over 1 billion active users, out of which nearly 63% comprises daily active users. But you already know that. I should tell you that Instagram is one of the fastest growing social media platforms with highest engagement rate amongst its peers. But you probably already know that too!...