How to do “inclusive” content marketing?

Back in 2010, our college had organised an AIDS Awareness Program. The chief guests were a couple diagnosed with AIDS who were running an AIDS awareness centre in the city. I remember they gave a speech on the basics of the syndrome that included the fact that it wasn’t contagious. That it was okay to... Continue Reading →

Content Curation is an Art

I can’t think of a better example than The Trevor Noah Show or The Tonight Show starring Jimmy Fallon, for this topic. Or may-be I can, but I really think these shows get to the point real nice. These are talk shows that divide their content strategy into 2 parts – A. They invite celebrities... Continue Reading →

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