How do words and design help you with brand storytelling

Words and design are two inseparable elements of a story. Let me give you an example. The journey of traffic lights - The idea of electric traffic lights originated in 1912. In 1920, William Potts, a policeman from Detroit invented the four-way, three-color signal, leading to the invention of automatic traffic systems. While the design...

Content Curation is an Art

I can’t think of a better example than The Trevor Noah Show or The Tonight Show starring Jimmy Fallon, for this topic. Or may-be I can, but I really think these shows get to the point real nice. These are talk shows that divide their content strategy into 2 parts – A. They invite celebrities...

How can you create and publish 10+ different pieces of content every day?

This blog is created keeping the following social media platforms in mind - Facebook, Instagram, LinkedIn, Twitter, Blog, Quora. Are you a rabbit or a tortoise? Do you run fast and stop after a while? Or are you a tortoise who keeps a steady pace and doesn’t stop until the finish line. Tell you what....

7 things to keep in mind when you make content for mobile

Smart phones are handy and way more accessible than desktop or laptop. So, it is not a surprise that more than 50% of global internet website traffic is attributed to mobile devices. Chances are that you are reading this blog on your smart phone. In my experience, unless the content is specifically built for mobile,...

How can I create content that is unique and useful?

The sky is black. That’s what science says and that’s public knowledge. But wat color do you see when you look up beyond the stars? Blue? Pink? Green? Black? Orange? Now that’s perspective. Your perspectives and your experiences make your story unique. So, as far as uniqueness of your content goes, analyse the subject or...