3 questions that will help you put audience’s needs over sales messages.

This one ad is so ingrained in my neural system that there is no chance I am ever going to forget it. The Axe Perfume Ad where a bunch of girls run towards a guy who wore this perfume. Remember? Take a look- https://www.youtube.com/watch?v=jtH4JBjVlyQ Back in 2009, an Indian man, Vaibhav Bedi sued the same... Continue Reading →

How do you decide if you need a full-time person for content marketing or not?

It’s been 3 years working in this industry and this question still perplexes me. It’s not the answer so much. As a matter of fact, the answer is pretty straightforward. It’s the existence of this question that needs some diagnosis. Like many puzzles, the key to reach an effective solution to this one is understanding... Continue Reading →

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