3 questions that will help you put audience’s needs over sales messages.

This one ad is so ingrained in my neural system that there is no chance I am ever going to forget it. The Axe Perfume Ad where a bunch of girls run towards a guy who wore this perfume. Remember? Take a look- https://www.youtube.com/watch?v=jtH4JBjVlyQ Back in 2009, an Indian man, Vaibhav Bedi sued the same...

How do you decide if you need a full-time person for content marketing or not?

It’s been 3 years working in this industry and this question still perplexes me. It’s not the answer so much. As a matter of fact, the answer is pretty straightforward. It’s the existence of this question that needs some diagnosis. Like many puzzles, the key to reach an effective solution to this one is understanding...

How do words and design help you with brand storytelling

Words and design are two inseparable elements of a story. Let me give you an example. The journey of traffic lights - The idea of electric traffic lights originated in 1912. In 1920, William Potts, a policeman from Detroit invented the four-way, three-color signal, leading to the invention of automatic traffic systems. While the design...

If you don’t have money for SEO, here’s what you can do alternatively

All these years of entrepreneurship have made me learn that the best marketing tactic is ‘honesty’. I have first-hand experience in denying the truth, or just not addressing the elephant: we have money, we just don’t know where to invest it wisely; let us first focus on building product, marketing is step no. 2 and...

How can you create and publish 10+ different pieces of content every day?

This blog is created keeping the following social media platforms in mind - Facebook, Instagram, LinkedIn, Twitter, Blog, Quora. Are you a rabbit or a tortoise? Do you run fast and stop after a while? Or are you a tortoise who keeps a steady pace and doesn’t stop until the finish line. Tell you what....

Why is Instagram the best place to launch your writing start up

I should tell you that Instagram has over 1 billion active users, out of which nearly 63% comprises daily active users. But you already know that. I should tell you that Instagram is one of the fastest growing social media platforms with highest engagement rate amongst its peers. But you probably already know that too!...

3 things that you think you may need to start a business, but you really don’t

“I want to do something on my own. But I can’t leave this job. The market is not right. My customers are not ready yet. Will anyone pay for what my company has to offer? May be next year then.” Every existing and aspiring entrepreneur goes through this dilemma and many more. You can never...