The one thing that you absolutely should not do in content marketing

In 2017, Audi faced a lot of backlash for including humiliating content in an advertisement featured in China. In the advertisement, while a couple is at the altar ready to take wedding vows, the groom’s mother walks up to the bride and checks her features. The message – “an important decision must be made carefully.”...

How do you decide if you need a full-time person for content marketing or not?

It’s been 3 years working in this industry and this question still perplexes me. It’s not the answer so much. As a matter of fact, the answer is pretty straightforward. It’s the existence of this question that needs some diagnosis. Like many puzzles, the key to reach an effective solution to this one is understanding...