3 questions that will help you put audience’s needs over sales messages.

This one ad is so ingrained in my neural system that there is no chance I am ever going to forget it. The Axe Perfume Ad where a bunch of girls run towards a guy who wore this perfume. Remember? Take a look- https://www.youtube.com/watch?v=jtH4JBjVlyQ Back in 2009, an Indian man, Vaibhav Bedi sued the same... Continue Reading →

The one thing that you absolutely should not do in content marketing

In 2017, Audi faced a lot of backlash for including humiliating content in an advertisement featured in China. In the advertisement, while a couple is at the altar ready to take wedding vows, the groom’s mother walks up to the bride and checks her features. The message – “an important decision must be made carefully.”... Continue Reading →

Content Curation is an Art

I can’t think of a better example than The Trevor Noah Show or The Tonight Show starring Jimmy Fallon, for this topic. Or may-be I can, but I really think these shows get to the point real nice. These are talk shows that divide their content strategy into 2 parts – A. They invite celebrities... Continue Reading →

How can you put heart and soul into cold emailing

Cold Emailing – “A cold email is an unsolicited e-mail that is sent to a receiver without prior contact.” – Wikipedia. By any definition of cold emailing, the premise holds that the sender doesn’t have any existing connection with the receiver. Nada. The sender doesn’t know the receiver and the receiver doesn’t know the sender.... Continue Reading →

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