The Magnificence of Meghalaya
This one is for the part of India that makes my heart melt.
And yet again, she said, “everything is good” …
It was a beautiful summer morning of 1955. Sarojini was born in a small village named Khalisa, in Azamgarh. She was wise since she was little and would conquer the world with her smile. She had a curious mind that wanted to know everything. It was not a practice to send girls to school in…
3 questions that will help you put audience’s needs over sales messages.
This one ad is so ingrained in my neural system that there is no chance I am ever going to forget it. The Axe Perfume Ad where a bunch of girls run towards a guy who wore this perfume. Remember? Take a look- Back in 2009, an Indian man, Vaibhav Bedi sued the same company…
What is the most effective way to use non-owned channels for content distribution?
Ever seen a lighthouse? It’s a tall tower that is designed to radiate light. They work as a navigational aid, especially to mariners. Why am I telling you about a lighthouse, when the topic is about content and content distribution? Because if content is light, content distribution channels serve the same purpose for content, as…
The one thing that you absolutely should not do in content marketing
In 2017, Audi faced a lot of backlash for including humiliating content in an advertisement featured in China. In the advertisement, while a couple is at the altar ready to take wedding vows, the groom’s mother walks up to the bride and checks her features. The message – “an important decision must be made carefully.”…
How do you decide if you need a full-time person for content marketing or not?
It’s been 3 years working in this industry and this question still perplexes me. It’s not the answer so much. As a matter of fact, the answer is pretty straightforward. It’s the existence of this question that needs some diagnosis. Like many puzzles, the key to reach an effective solution to this one is understanding…
What can you learn about YouTube marketing from John Krasinski’s ‘Some Good News’?
Some Good News! John Krasinski is no new name. People know him for his phenomenal work in shows like ‘The Office’ , ‘A Quiet Place’ and ‘Jack Ryan’, among many others. He was recognised as one of the 100 most influential people in the world, by Time, in 2018. He has 4.6 million followers on…
How do words and design help you with brand storytelling
Words and design are two inseparable elements of a story. Let me give you an example. The journey of traffic lights – The idea of electric traffic lights originated in 1912. In 1920, William Potts, a policeman from Detroit invented the four-way, three-color signal, leading to the invention of automatic traffic systems. While the design…
How to do “inclusive” content marketing?
Back in 2010, our college had organised an AIDS Awareness Program. The chief guests were a couple diagnosed with AIDS who were running an AIDS awareness centre in the city. I remember they gave a speech on the basics of the syndrome that included the fact that it wasn’t contagious. That it was okay to…
If you don’t have money for SEO, here’s what you can do alternatively
All these years of entrepreneurship have made me learn that the best marketing tactic is ‘honesty’. I have first-hand experience in denying the truth, or just not addressing the elephant: we have money, we just don’t know where to invest it wisely; let us first focus on building product, marketing is step no. 2 and…
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The Flawed One 