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And yet again, she said, “everything is good” …

It was a beautiful summer morning of 1955. Sarojini was born in a small village named Khalisa, in Azamgarh. She was wise since she was little and would conquer the world with her smile. She had a curious mind that wanted to know everything. It was not a practice to send girls to school in…

The one thing that you absolutely should not do in content marketing

In 2017, Audi faced a lot of backlash for including humiliating content in an advertisement featured in China. In the advertisement, while a couple is at the altar ready to take wedding vows, the groom’s mother walks up to the bride and checks her features. The message – “an important decision must be made carefully.”…

How do words and design help you with brand storytelling

Words and design are two inseparable elements of a story. Let me give you an example. The journey of traffic lights – The idea of electric traffic lights originated in 1912. In 1920, William Potts, a policeman from Detroit invented the four-way, three-color signal, leading to the invention of automatic traffic systems. While the design…

How to do “inclusive” content marketing?

Back in 2010, our college had organised an AIDS Awareness Program. The chief guests were a couple diagnosed with AIDS who were running an AIDS awareness centre in the city. I remember they gave a speech on the basics of the syndrome that included the fact that it wasn’t contagious. That it was okay to…

If you don’t have money for SEO, here’s what you can do alternatively

All these years of entrepreneurship have made me learn that the best marketing tactic is ‘honesty’. I have first-hand experience in denying the truth, or just not addressing the elephant: we have money, we just don’t know where to invest it wisely; let us first focus on building product, marketing is step no. 2 and…

How to create unique and useful content for your brand

Recently, I had an epiphany while creating content for our Instagram page (21dtalkies). We have been doing it for almost a year now. We redefined our strategies myriad of times. We were confused. We wanted to share content that drives engagement, content that people could not miss, content that made them pause and think. Initially,…

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